The Most Legit Places Online to Buy Engagement Rings, According to Jewelers (2024)

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An engagement ring is one of the most sentimental pieces of jewelry you’ll ever shop for. And, whether you’re already a fine jewelry collector or it’s your first time purchasing a diamond, there are a lot of things to consider, including where to actually buy your ring from.

If you’re not sure where to start looking, we tapped jewelry and diamond experts to learn more about ring shopping, including the best places to buy engagement rings. See our top picks — plus some of our favorite engagement ring designs — ahead.

Table Of Contents

Best Places to Buy Engagement Rings, at a Glance

What to Look for (and Avoid) When Buying an Engagement Ring Online

What’s Considered a Good Price for an Engagement Ring?

Is There a Best Time to Buy an Engagement Ring?

The Best Places to Buy Engagement Rings Online

Best Places to Buy Engagement Rings, at a Glance

  • Best Overall: Blue Nile
  • Best for Vintage Rings: Etsy
  • Best Lab-Grown: Clean Origin
  • Best for Unique Styles: Local Eclectic
  • Best for Heirloom Jewelry Redesign: Marrow Fine
  • Best Shopping Experience: Plum Diamonds
  • Best for Gemstones: Brilliant Earth
  • Best by Diamond Shape: VRAI
  • Best for Lab and Natural Diamonds: With Clarity

What to Look for (and Avoid) When Buying an Engagement Ring Online

According to Kristy Cullinane, the co-founder of Plum Diamonds, the most important thing to consider when buying engagement rings online is to “find a brand you can trust, whose ethics and values align with yours, and look for styles you love.” This includes paying attention to diamond certifications, metal type (and quality), and designs.

Alexis Nido-Russo, the founder of Local Eclectic, says to avoid websites that are final sale. “If it’s a significant investment, I recommend reaching out to their customer service and asking any relevant questions you might have,” she explains. “This is also a great way to screen their customer service and make sure it’s excellent before making a big purchase with the company.”

What’s Considered a Good Price for an Engagement Ring?

Engagement ring prices vary depending on the design, diamond, setting, metal, and more. For the most part, you can expect to pay between $1,000 and $5,000 for a high-quality diamond engagement ring. However, there are many styles that cost more and less than that range.

Is There a Best Time to Buy an Engagement Ring?

If you’re looking for a good deal on engagement rings, Nido-Russo says to shop around Black Friday, as most jewelry companies will run their best sales around then. Deals aside, she says the best time to buy an engagement ring is based on when you want to get engaged. “Figure out when you want to get engaged, then work backward from there and allow a minimum of 90 days for your ring to be made and safely delivered to you,” she explains. If you are looking at a fully custom ring, Nido-Russo says to tack on an additional three months (so, six months total). “It’s good to add a buffer for production and shipping delays — it’s always better to be safe than sorry!”

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Blue Nile and Etsy are STYLECASTER sponsors, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

The Best Places to Buy Engagement Rings Online

  • Blue Nile

    Price Range: Varies, based on individual diamond price, setting, and metal type

    No matter what you’re looking for, Blue Nile most likely has it. The online jeweler is known for its collection of lab-grown and natural diamond jewelry, including engagement rings. We love that you can purchase pre-designed pieces or choose a more custom “design your own ring” route by selecting your ideal diamond, a setting, and other details like metal type. Blue Nile also offers financing with no interest if paid within the promotional period (which is usually six to 12 months).

    Type of diamond: Lab-grown and natural diamonds

    Available materials: 14K white gold, yellow gold, and rose gold; 18K white gold and yellow gold; platinum

    Shipping and Return Policy: Free shipping and free returns for 30 days

    Warranty: Yes

    Financing: Yes

    Pros

    • A mix of lab-grown and natural diamonds
    • Lots of metal types to choose from
    • Custom and ready-to-ship styles

    Cons

    • Heirloom redesign not offered.

    Petite Hidden Halo Solitaire Plus Diamond Engagement Ring

    Buy Now at Blue Nile $1,030+

    If you’re looking for a ready-to-ship engagement ring or want some inspiration for a custom design, consider this stunning solitaire style from Blue Nile. The ring features a classic and simple solitaire style with a cathedral designed to accentuate the center stone.

  • Etsy

    Price Range: Varies, depending on the seller

    Shop small and find an ultra-unique piece of jewelry when you shop for engagement rings on Etsy. The marketplace is full of individual sellers who source antique and vintage rings from lots of different eras. Whether you want something with a 1920s art deco vibe or have your heart set on a retro 70s ring style, there are lots of sparkling styles to choose from on Etsy.

    Type of diamond: Vintage, recycled, lab-grown, and natural diamonds

    Available materials: Varies, depending on the seller

    Shipping and Return Policy: Varies, depending on the seller

    Warranty: Varies, depending on the seller

    Financing: Yes (Klarna)

    Pros

    • Lots of different styles available
    • Support small businesses
    • Can vintage shop without leaving your couch!

    Cons

    • A lot of the policies vary, depending on the seller
    The Most Legit Places Online to Buy Engagement Rings, According to Jewelers (2)

    Vintage Jewelry by Esra 1960s Diamond and Sapphire Ring

    On Sale 15% off

    $1,104Buy Now at etsy

    If you want to go the one-of-a-kind route without spending a ton of money on a custom piece, opt for a vintage style from Etsy. This beautiful sapphire and diamond ring from the 60s features a gorgeous flower design, with dazzling round cut diamonds and an oval sapphire front and center. It’s set in 18K yellow gold and available in a size 6, but can be resized to fit any finger.

  • Clean Origin

    Price Range: Varies, depending on the individual diamond, setting, and metal type

    Whether you’re on a budget or prefer something a little more sustainable, lab-grown diamonds are an excellent option for engagement rings. When shopping for lab-grown diamond engagement rings, consider Clean Origin, which has some of the best styles and prices. This online jeweler also allows you to customize your shopping experience by starting with either a setting or a diamond (depending on your priorities). You can also choose from lots of different diamond cuts, including some more unique styles like heart-shaped. On top of that, Clean Origin has one of the best return policies, allowing you to return pieces for up to 100 days.

    Type of diamond: Lab-grown

    Available materials: 14K white gold, yellow gold, and rose gold; 18K white gold and yellow gold; platinum

    Shipping and Return Policy: Free shipping and 100-day returns

    Warranty: Yes

    Financing: Yes

    Pros

    • High-quality lab-grown diamonds
    • Budget-friendly prices
    • Lots of different diamond shapes
    • Excellent return policy

    Cons

    • Heirloom redesign not available

    Amelie Ring

    $2,495Buy Now at clean origin

    Toi et Moi engagement rings are on trend right now, and the Amelie Ring from Clean Origin offers a timeless version of this sought-after style. The ring features a cushion cut and an oval-shaped diamond set together in a twisting band. If you don’t love the diamond shapes, you can customize this piece and choose from seven stone shapes instead.

  • Local Eclectic

    Price Range: $125-$6,000

    When it comes to unique styles, Local Eclectic is one of our favorite places to find pieces with personalities. On top of that, it has one of the most affordable online jewelry collections we’ve seen, with some rings starting as low as $125. In addition to trendy engagement ring settings, Local Eclectic is also an excellent choice if you want something without diamonds, as they also offer moonstones, aquamarines, sapphires, and other gemstones.

    Type of diamond: Lab-grown and natural diamonds

    Available materials: Solid gold, gold plated, silver

    Shipping and Return Policy: Free shipping on orders over $150 and free returns

    Warranty: Yes

    Financing: Yes (Klarna)

    Pros

    • Lots of trendy styles
    • Budget-friendly solid gold styles
    • A mix of lab-grown and natural diamonds

    Cons

    • Not as many diamond options are available

    Till Death Wedding Ring

    $1,950buy now at local eclectic

    We love Local Eclectic’s engagement ring collection, especially fun pieces like this Till Death Wedding Ring. The ring is designed by Charlie and Marcelle and features a classic gold band (with a slight nod to the bombe ring style) with a brilliant round-cut diamond in the center and “till death” engraved across the band.

  • Marrow Fine

    Price Range: Varies, depending on your design

    If you inherited a piece of jewelry and want to transform it into an engagement ring that better fits your (or your finacé’s) style, consider going the heirloom redesign route with Marrow Fine. Marrow Fine offers a variety of unique pieces that we love, but their custom heirloom redesign service is one of the best we’ve seen. The process varies depending on your inherited piece and design preferences, but, for the most part, you get to share ring inspiration, discuss the design process, and see renderings before receiving the ring. And, if you need any additional stones, Marrow Fine will help you source those, too.

    Type of diamond: Natural diamonds

    Available materials: 14K white, yellow, and rose gold

    Shipping and Return Policy: Free shipping, 10-day returns (customer covers 10% restocking fee and $40 insured shipping); Heirloom jewelry is final sale

    Warranty: Yes, but it’s limited and depends on the situation

    Financing: Custom orders require a down payment, then you pay the remaining balance when your ring is finished.

    Pros

    • Complete custom ring services
    • Marrow Fine will source additional stones if needed
    • A unique and creative experience

    Cons

    • An expensive option (but worth it!)

    The Elodie Emerald Cut Engagement Ring

    $4,950Buy Now at marrow fine

    If you love the Marrow Fine style but a redesign isn’t within budget, they also offer a collection of stunning pre-designed engagement ring styles, like the Elodie Emerald Cut Engagement Ring. This ring features a classic gold cigar band with an emerald-cut diamond in the center.

  • Plum Diamonds

    Price Range: $910 – $2,140

    For the best shopping experience, consider browsing Plum Diamonds’ lab-grown engagement ring collection. We love that the online retailer breaks down the engagement ring shopping experience by allowing you to choose from shape, metal, and style to get started. Plum Diamonds also has a blog with lots of amazing resources to help guide you through the process, including carat guides, setting details, and more.

    Type of diamond: Lab-grown

    Available materials: 18K white gold and yellow gold; 14K rose gold; platinum

    Shipping and Return Policy: Free shipping and free returns for 30 days

    Warranty: Yes

    Financing: Yes (Shop Pay)

    Pros

    • They offer mixed metal designs
    • You can shop based on shape, metal, and style
    • An informative blog to help guide you through the shopping process

    Cons

    • They only offer lab-grown diamonds

    Radiant Cut Diamond Ring

    $1,210+Buy Now at plum diamonds

    The Radiant Cut Diamond Ring from Plum Diamonds is an excellent example of the retailer’s quality and design process. When shopping, you can choose different style adjustments from their visual guides, including halos, side profile, and bands.

  • Brilliant Earth

    Price Range: Varies, depending on the stone and setting you choose

    Brilliant Earth is another online jeweler we love, especially when shopping for colored stones. Whether you want a pink diamond or emerald center stone, you can find lots of different gemstones (and cuts!). If you already have a setting or want to go a more custom route, you can also purchase loose stones.

    Type of diamond: Lab-grown, natural, and recycled

    Available materials: 18K yellow and white gold, 14K rose gold, platinum

    Shipping and Return Policy: Free shipping and 30-day returns

    Warranty: YesFinancing: Yes (Affirm, Wells Fargo)

    Pros

    • Lots of gemstone varieties
    • A variety of stone shapes
    • Can purchase loose stones

    Cons

    • The stones have high price tags

    Sapphire Audrey Perfect Fit Solitaire Ring

    $3,440Buy Now at brilliant earth

    For a ready-made sapphire engagement ring, consider this solitaire style from Brilliant Earth. The ring features a simple and classic setting with a gorgeous round-cut stone in the center. It’s available in 18K white or yellow gold, 14K rose gold, or platinum, too.

  • VRAI

    Price Range: $150 – $5,500

    When it comes to designing an engagement ring, the stone is usually the star. If you have your heart set on a fun shape, consider buying from VRAI. The online jewelry store is known for their high-quality lab-grown diamonds and carries a whopping 30 different stone shapes, including more unique styles like heart, harmonia, felix, and asscher.

    Type of diamond: Lab-grown diamonds

    Available materials: Platinum, yellow gold, white gold, rose gold, sterling silver

    Shipping and Return Policy: Shipping cost varies, depending on location; returns within 21 days of delivery

    Warranty: YesFinancing: Yes (Affirm, Shop Pay, Klarna)

    Pros

    • 30 diamond shapes
    • You can design a ring around your diamond choice

    Cons

    • Natural diamonds aren’t available

    The Signature Bezel Oval Engagement Ring

    $1,100+Buy Now at VRAI

    For a modern spin on the classic solitaire ring, go with The Signature Bezel Oval Engagement Ring. This ring features a large oval-shaped diamond in the center, nestled snuggly in a bezel setting. You can also customize it a bit by adding either a plain gold or diamond-encrusted band.

  • With Clarity

    Price Range: Varies, depending on the diamond and setting

    If you don’t have a diamond preference or are looking for more variety, look to With Clarity for your engagement ring shopping. The brand carries a collection of lab-grown and natural diamonds set in classic 14K yellow or white gold (which is very on trend right now). We love With Clarity because they make it easier to shop lab-grown vs. natural diamonds with dedicated pages for each.

    Type of diamond: Lab-grown and natural

    Available materials: 14K white and yellow gold

    Shipping and Return Policy: Free shipping and 30-day returns

    Warranty: Yes

    Financing: Yes

    Pros

    • Ready-to-ship engagement rings are available
    • Lab-grown and natural diamonds
    • Excellent return policy

    Cons

    • Not a lot of metal options

    Arc Hidden Halo Engagement Ring

    $2,650Buy Now at with clarity

    For a classic halo engagement ring, consider the Arc Hidden Halo Engagement Ring from With Clarity. This ring is available in round, cushion, emerald, oval, and princess cut and features a sparkling sprinkle of diamonds encrusted along the band.

The Most Legit Places Online to Buy Engagement Rings, According to Jewelers (2024)
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